Keyphrase Research

Keyphrase Research
A Search Engine Results Page will display web pages base on Keywords and Keyphrases used on Search Engines. Therefore it is important that web pages contain words that are typed into search engines.

Keyword / Keyphrase research or marketing are the terms associated with identifying which words are typed into Search Engines. There are a number services available offering high level Keyword / Keyphrase statistics as follows: An important point to understand is Keyword competition. A favourite keyword may be searched for lots of times in one month. Unfortunately millions of others pages contain that favourite keyword also. The ratio of Pages containing the Keyword / Number of time searched in one month indicates the amount of competition for the keyword or keyphase.

Keyphase Reasearch has three factors that must be kept in mind.
  • How often are the keyphrases typed into a search engines
  • How many web pages are competing for the keyphases
  • Can the keyphrases be worked into a web page without affecting its meaning
The focus of keyphrase extraction should be to identify popular keywords with very little competition from other web pages. The next step is Page Optimisation, our guide explains how to write web pages that are Search Engine friendly. For further information on Keyphase Reasearch contact us at London SEO Services

Last Updated: 17 September 2006
Partner Site: Cleaning London